Google search engine is to help users find the right and ideal thing for their searches be it answers, products, services, consultation, advice, or any. The search engine prefers providing quality, truthful, and extraordinary content in response to the search or keywords.
Therefore, Google keeps updating the algorithms to smoothly work on enhancing user experience. Google has now rolled out the November core update and it rolls out core updates a few times in a year. The summary that we have found on this update is listed as:
‘Google is working on algorithms to reflect and provide more genuine, ideal, and valuable content for the search results, and declining content that has the purpose of performing well on search instead of providing information’. The short saying is “prioritizing user needs over SEO strategies or tactics”.
Read Also: Google Algorithm Updates – What You Need to Know About Recent Updates?
Why Should You Care?
The update will impact search rankings at the global level. Therefore, it is essential to take care of this before this update is rolled out. Here are some points to help you understand why it matters.
Volatility in Traffic
Organic traffic reflects how well your website is performing on search engines. Once your rank goes down, this would interrupt the organic traffic that your website receives. You must recover through it to perform well.
Quality Control in Google’s Hand
Google has prioritized user’s need to provide valuable and genuine data, facts, and figures. The website may lose rankings and even visibility if you fail to deliver user-focused content on your website. Be attentive to quality while writing and publishing the content on your website.
Sales May Go Down
The glitch in ranking may bring potential damage to a business’s earning capacity once the website fails to deliver quality information or goes down in ranking. It can negatively impact sales, leads, and ad revenue. Maintaining online visibility is necessary to find success in the Digital World.
The Domain May Lose Authority
The authority helps the domain to be highly visible and competitive in the Digital World. Providing unnecessary and non-valuable information on the site toward the searches brings your domain authority down.
May Impact Globally
Google has released the November 2024 core update globally. This would bring a global or international change in search algorithms for users around the world. Website owners must be very careful and attentive before /they publish any piece of content.
How to Solve the Problem and Keep the Website Competitive and Highly Visible?
There are things you can do to help your website stay far ahead of these algorithmic updates from Google. Here are some recommendations to help your website.
Always Write for the User
Google is for the users to find quality information, products, or services based on the searches. Therefore, Google prefers high-quality and user-focused content. The website owners should understand writing for the user is necessary.
Write factual, genuine, and truthful for the topic you have chosen. Reread the content before you publish. You should also audit the facts or figures before it is live on your page or the website.
Constantly Monitor the Website’s Performance
There are tools available to help monitor the performance of your website to find the downfall or point of improvement. You can use Google Analytics and other tools to measure the performance of your website.
Read Also: Google 2024 March Update – Major Changes in Core Ranking Systems
Correct the mistake, if you find any with the help of the tool and your SEO team. Always write SEO content, but it must convey genuine information and solutions for the desired topic you have chosen. SEO should melt in your content in a way that feels natural to Google.
Audit Previous Content
Rewriting is not the solution. Even writing new content may take enough time to help your website. Keep the flow going as you were before this update. Just assign the task of content audit to a team of two people.
They should audit previously published content on the website and update information or correct the date provided in the same. This would bring unanimous relief to your website and also help improve rankings.
Tips to Rank Better After this Update from Google
Google has provided a list of questions that will help website owners withstand this update and align with the guidelines. You must have answers to these questions before you publish the content.
- Is your content able to provide quality and genuine information or the research or analysis?
- Has your content provided a comprehensive description of the topic that you have chosen?
- Is your content able to help the users with insightful analysis and reach a conclusion after reading it?
- Is the content human-written or AI-based?
- Is your title of the page impressive enough to convey the message or summarize the content?
- Are you exaggerating the title without any purpose?
Is your landing page or the published content suitable enough so you can recommend it to your friend or someone should bookmark it?
The Verdict
Always write for the user and provide quality information that helps them reach a conclusion once they read your content the blog or the article.
Hire a team of SEO to manage the problem or you can also contact Tech Cadence for all your needs regarding the website. Approach us for better rankings and improved authority on Google.
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