Google has announced GA4 recently and ending operations or access to Universal Analytics from June 1 2024. Paid users will have to embrace the new tool. But, before you shift, look at some of the questions and find the answers.
Will it impact your data, advertising potential, privacy, or anything else? Is it worth shifting to Google Analytics 4 or 360? Are there any alternatives? Let’s check it out in this blog.
The Impact of Shifting
Google will push notifications and influence to migrate to GA4 at the earliest. If you don’t take necessary actions on time, you may lose a lot of things. It includes:
- Advertising capabilities.
- Ability to export saved datasets.
- There could be a delay in setting up the new tool.
These all are wake-up calls to be more responsive and decisive with time. Keep exploring the most seamless alternatives to boost your business growth and reach new heights of advertising potential. Let’s learn the impact of shifting on advertising potential.
Does the shifting to GA4 impact advertising capabilities?
As you age, you begin to lose excitement in your daily life. You don’t feel adventurous anymore but stressed because you keep losing your childhood. Childhood is the best phase of life with unforgettable memories. In the same way, you may also lose some of the coolest or essential features while transitioning to this new tool. It will result in an impact on your advertising capabilities. Here are five features that will no longer be available in the newly innovated Google Analytics 4.
Demographic Reports
The marketing team is going to face a big calamity ahead because they can no longer track the interests, age, and gender of their website visitors. It is an essential dataset to tailor content based on the audience and their interests to bring more organic traffic to the website.
Goals and Funnel Visualization
This feature is exercised to monitor and analyze the visitor’s movement from start to finish. Whilst, GA4, has a different approach to providing insights into visitors’ journeys, but will be a more daunting or confusing task to visualize and optimize the website for enhanced user experience.
Remarketing
It is a very unique, but effective way of marketing to amplify your sales and revenue. The Remarketing is going to face trouble due to the shift in GA4 because it relies on Google Ads. Marketers will lose insights and advertising capabilities due to setting up marketing campaigns on Google Ads from scratch. It’s like training a 10-year-old boy in integration or expert level of Math.
Enhanced E-commerce
Users use this feature to track the website’s performance and to enhance e-commerce facilities for visitors or customers. After the dropdown of this feature, the website owners may face big trouble in tracking or analysing sales data.
Custom Reports
There will be standard reports in the new Google Analytics rather than customer reports. You can try other tools to customize your data reports or analysis.
Migration Process – A Detailed Understanding and Steps
Devise an effective plot to migrate to another analytics platform conveniently, without losing any of your advertising potential and data. Here are five steps listed for facile migration without data loss.
Step 1: Evaluate Your Stack and Resources
Switching tools is not an easy task. You must evaluate your entire stack and the resources before switching. It’s not just the tool but features will change, too. Be prepared.
Step 2: Filter Your Data
As humans need detoxification every 3 months to stay healthy and strong, the data should be clean and eliminate those sets that are irrelevant to your business for an enhanced approach to planning the journey ahead.
Step 3: Set Up a New Platform
You must ask your developer to set the tracking codes that collect data about the website’s visitors or app and make the necessary transformation if required.
Step 4: Run it Parallel to the Existing Tool for Efficiency
Run the new tool parallel to your new platform for a few months before you finally migrate to prevent any discrepancies and blank spaces in your data sets.
Step 5: Train Your Personnel
Training is a crucial step to reap the maximum potential of the new analytics platform. Train the end users regarding operations, retrieval of data, and generate reports. They are overlooked more often because they fall at the end of the project.
Read Also: Google Algorithm Updates 2023: Unveiling the Latest News
The Migration Timeline – Beware Or You May Lose Your Potential Data
The starting week of July 2024 is the migration timeline. Universal Analytics will no longer be accessible or its API. It will delete all the data. The migration can take weeks, but the data will forgo from the beginning of the week. Therefore, the executives at Google have asked and recommended users export their data before the migration timeline.
The Final Verdict
The Google Analytics 360 may lack some of the coolest features of Universal Analytics, but is a powerhouse of innovative features like collecting data from websites and apps simultaneously for a better understanding of the user’s journey.
It includes privacy controls, event-based data, and many more. As tech is evolving, so is the world of the internet. So, you must embrace this new analytics platform to stay ahead of the competition. You can approach Tech Codence for easy and effective migration to your world-class analytics platform.
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