Shocking, but true. Detailed research of your competitors can help you unveil opportunities. Here you may find targeted potential keywords, backlinks, and more else. You find insights once you start digging into the competitor’s website.
Not in just SEO but in any field, if you have to win, you must find your opponent’s weakness. Right? You take time to find the possible things that you can use to win over. A coach understands all the weaknesses of his students or batch. Therefore, your Digital Marketing team should begin complete research and analysis for successful results.
We are going to learn a lot more about analyzing your competitors and how to get more opportunities. Let’s begin.
Here’s How to Perform an SEO Competitor Analysis
Read the whole points out to get more interesting and genius results.
1. Understanding the Analysis
A more complex thing is to analyze and find loopholes that you can use for your success. Do not worry. We are here with you to help you get more from analysis. Here are a few things that you should find the answers to:
- What kind of activities your competitors are working on
- Which method or ways they are trying to do the same
- Which is the most compelling factor in their SEO strategies
You can create SEO Strategies that help outsmart your competitors and get improved rankings on Search Engines once you find possible gaps and answers to these questions. Use tools and Google by typing the main keywords to introduce the things your competitors have missed.
2. Who are your competitors?
There are many tools in the market that you can use for analyzing your competitors. They are Semrush, Ahrefs, Similarweb, and more. You find the competitors tab once you go into the organic research section. Click on it, and you can use it as your starting point.
We are listing some noteworthy points to support you in this research to get more leads from Search Engines and make your website rank high.
- Understand the level of competition – You must begin by analyzing the keywords of each domain. Find common keywords of the same domain. The next step is to see what you are missing.
- Common keywords – Always use common keywords in your domain, too.
- Search Engines Keywords – Note down the keywords each domain is ranking on.
- Paid Keywords – Check out how many are paid keywords via Google Ads. Those keywords will give you more insights you are looking for.
3. Investigate How They Inviting Traffic
You should know the rules and excel in the skills to play this game better. So, look at your competitor’s website architecture to understand deeply, where most of the traffic is going. There are tools you can use to perform an investigation of traffic.
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Use Semrush, Ahrefs, or any other tool, and enter into your competitor’s domain. Now, visit the site structure report to get the complete biodata. There are so many sub-tabs under the same. So, you can find out which thing is inviting the most traffic.
In this way, you will find out that you should be doing this to attract traffic to your website. It is an immaculate way to boost your rankings or traffic increase.
4. Competitor SEO Content Analysis
Keywords play a role in your rankings, but you should be smart enough to use them smartly. Pay focus on their content gaps to outsmart your competitors. Find out the top-ranking pages. You should work on these two things once you find those loopholes.
There are two key methods that you can use to outrank them:
- Filling or locating content gaps
You should always exercise the thing you are strong enough in, but you should search for your competitor’s weaknesses. If they are producing content in one format, you should try doing it in a more popular or various formats.
- Skyscraper Technique
It is a facile way but asks for more effort and work. The method revolves around your competitor’s content by using the same as a baseline to produce a similar – but top-quality piece of content. It is a way of telling you that find out their content and produce the same in a more advanced or unique way.
Here are a few content elements you should use to optimize your website
- Format of the content
- Keywords placement
- Word count
- Meta titles and tags
- Page structure
- Answering the questions of the public
- Frequency of publishing
Do your research, collect your data, sit with your team, and discuss. It is better to distribute tasks for impeccable analysis of your competitor’s websites. There are some proven ways to defeat or outrank your competitors – the perfect analysis.
The data you have collected using the analysis will help you be successful in your SEO Strategies and outrank your competitors. So, better prepare yourself for that and work in depth.